concentrate on the local town and local council to attract local customers

The Internet might be global in nature, but if your business is local, it makes no sense to concentrate on global reach, when your customers live in your community, village and town , even in your neighborhood.
 For local businesses getting a global reach is a waste of resources. Instead, you should

concentrate on the local community. You might be asking how you can do it, simply go to www.naijatowns.com and click your town to start